Yes, we donate 5% of our profits to the Pink Elephants Support Network from our Hey Baby Boy and Hey Baby Girl range. Pink Elephants provides the latest resources, information, and peer support for anyone impacted by early pregnancy loss. Using evidence, empathy, and connection, our unique digital-first approach offers a single source of specialist support, whenever and wherever it’s needed — for anyone who has directly experienced it, for family and friends, corporate partners, or healthcare professionals seeking proven ways to help. For further information on the Pink Elephants Support Network, please follow this link